During the conference, it is important to generate interaction with the target group and activate this target group.

Also wanted VKG on am: day to draw attention to their new app and digital policyfolder.

The interaction with the target group was provided by a game with Oculus Rift. The information about the app and digital polismap was found in the communication on the back and in the special display at the front.

Project: VKG
Location: am: day in 2015 in Utrecht