Three brands. One stand.

The 3 brands DP World, P&O Ferrymasters and P&O Ferries are present at this logistics exhibition with a joint stand. All three are active in the logistics market. And they all have their own target groups, communication and objectives. There are also opportunities for cross-selling. So it is also good to join forces. A great challenge for the stand concept and stand design.

The stand design has a joint eye-catcher with below three separate ‘islands’ per brand. And also see the other parts of the concept;

  • Touch tables with customized content,
  • iPad quiz with the chance of great prizes,
  • Video content for the 3 brands
  • Visitors by appointment via appointment site
  • Ice cream cart with ice cream
  • VIP night with live band
  • Matching give-aways
  • Excellent coffee, delicious catering and local beer

Project: DP World, P&O Ferrymasters and P&O Ferries @ Transport Logistics

Location: Transport Logistics, Munich, Germany

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