Three brands. One stand.
The 3 brands DP World, P&O Ferrymasters and P&O Ferries are present at this logistics exhibition with a joint stand. All three are active in the logistics market. And they all have their own target groups, communication and objectives. There are also opportunities for cross-selling. So it is also good to join forces. A great challenge for the stand concept and stand design.
The stand design has a joint eye-catcher with below three separate ‘islands’ per brand. And also see the other parts of the concept;
- Touch tables with customized content,
- iPad quiz with the chance of great prizes,
- Video content for the 3 brands
- Visitors by appointment via appointment site
- Ice cream cart with ice cream
- VIP night with live band
- Matching give-aways
- Excellent coffee, delicious catering and local beer
Project: DP World, P&O Ferrymasters and P&O Ferries @ Transport Logistics
Location: Transport Logistics, Munich, Germany
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