The 3 brands DP World, P&O Ferrymasters and P&O Ferries are present at this logistics exhibition with a joint stand. All three are active in the logistics market. And they all have their own target groups, communication and objectives. There are also opportunities for cross-selling. So it is also good to join forces. A great challenge for the stand concept and stand design.

The stand design has a joint eye-catcher with below three separate ‘islands’ per brand. And also see the other parts of the concept;

• Touch tables with customized content,
• iPad quiz with the chance of great prizes,
• Video content for the 3 brands
• Visitors by appointment via appointment site
• Ice cream cart with ice cream
• VIP night with live band
• Matching give-aways
• Excellent coffee, delicious catering and local beer

Project: DP World, P&O Ferrymasters and P&O Ferries @ Transport Logistics

Location: Transport Logistics, Munich, Germany

Read more about trade shows