At the booth of Biogen Idec the products Avonex, Fampryra, Tysabri are brought to the attention. The target population for this are doctors and neurologists in particular.
The stand is also used as a corporate stand for patient meetings. For these occasions, the communication is adapted to the target group (and to the strict regulations).

Biogen Idec will radiate market leadership, a leader in MS.

Project: Biogen Idec
Location: various medical conferences over several years